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Facebook is ready for WhatsApp to start making money

02 August 2018

Since previous year, WhatsApp has been testing WhatsApp Business, which lets companies message customers with things like boarding passes, shipping information, and responses to customer service inquiries.

Facebook said it has been testing a "WhatsApp Business" tool for months with more than 90 companies including Uber and Singapore Airlines.

The messages will be charged at a fixed rate for confirmed delivery, ranging from 0.5 cents to 9 cents per message depending on the country, WhatsApp said.

Request helpful information: When you need a shipping confirmation or boarding pass, you can give your mobile number to a business on their website, on their app, or in their store to send you information on WhatsApp. WhatsApp will charge for messages sent by the business outside of the 24-hour window.

Importantly for Facebook, though, the expansion of WhatsApp Business also expands WhatsApp's ability to make money off its most popular messaging app. They can be automated or provided by human customer assistants.

Facebook says that businesses can now purchase ads that lead people directly to an already loaded chat with the business on WhatsApp, and they can start talking from there. But with both the original creators out of the picture, it looks like Facebook is finally trying to make some money out of it.

"Gupshup is working with WhatsApp to enable enterprises to quickly and easily build a brand presence on WhatsApp".

WhatsApp had launched WhatsApp Business to help enterprises better manage conversations with customers.

Messages will remain encrypted end-to-end, with people able to block businesses if they wish.