"In addition, eSIMs provide operators with an opportunity to add multiple devices to subscriber contracts, on a global scale, creating valuable new revenue streams".
And with iPhone owners, the issue is even more acute.
The XR features numerous same specifications as the XS duo but has only a single rear camera, an LCD screen - unlike the XS' OLED - and starts at £749 when it goes on sale in October.
The largest of Apple's three new phones, called the iPhone Xs Max, has a 6.5-inch screen (measured on the diagonal) that's longer than a ham and cheese from Subway. For operators struggling with the shift to SIM-Only tariffs and SIM-free handsets, it's an opportunity to sell more contracts.
Apple also showed off an upgrade to its 3-year-old smartwatch.
The Max is the Xs' bigger brother.
The XR supports Apple's unique dual-SIM solution, which uses one physical and one embedded SIM.
Apple says the Apple Watch is so accurate at checking for heart rate irregularities that the Watch 4 has been approved by the American Heart Association.
Similarly, someone might want to move to a different network for a short period because their coverage is superior in a certain area. Here's a look at the new phones, their main features, and when you'll be able to get your hands on them.
"Dual-SIM support is another feature global markets will appreciate", add analysts from IHS Markit.
And in the spirit of everything-but-the-kitchen sink, analysts tracking Apple's supply chain also say the company is also working on bringing facial-recognition technology to a new line of iPads and a lower-priced MacBook.
All the three new iPhones share most of the same core features. The first is that the average smartphone screen size is increasing, while the second is that increasing prices can offset shrinking growth.
The California tech giant said it would begin selling its 5.8-inch iPhone XS and 6.5-inch iPhone XS Max later this month, keeping the starting price of the company's top-end model at US$999 but bumping the entry price for the version with the larger screen.
Pricing. Taking the price of its flagship iPhone to almost $1,000 a year ago helped Apple squeeze more revenue out of the device even though unit sales remained flat. The XR's blue, red, and yellow are much more appealing than the XS's gold, which honestly looks pretty brown.
Apple previewed AirPower past year, showing a flat pad the company said could wirelessly charge devices such as an Apple Watch, iPhone, and AirPods case all at once.
"With this launch Apple is offering its widest portfolio of iPhones to date".
With these features contributing to the lower price point on the Xr, the Xr does boast the same A12 Bionic chip found on the iPhone Xs and Xs Max, while battery life is noted to be one and a half hours more per day than the iPhone 8 Plus.
Any Apple fans waiting to hear about the company's futuristic wireless charging mat were disappointed Wednesday, as the AirPower charger did not get a single mention at Apple's latest annual iPhone event.
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