Unfortunately for Spotify, in addition to ad blockers for browsers, there are apps for Windows and Android created to block the streaming service's ads.
Spotify has often punished rule breakers by sending warning emails and temporarily suspending the offender until they remove their ad blocker or purchased Premium to continue using the service. And it can terminate your account without warning if you use them.
Now, the updated ToS, which come into effect on March 1, allow Spotify to delete an account instantly and without having to inform the owner first. Those that do push those boundaries will be met with an "immediate termination or suspension" of their Spotify account. Some users have found ways around these ads, though, such as modified applications and ad-blocking tech. This is extremely important for streaming services who offer free music or free TV shows that use ads to cover the costs.
The Terms of Service change comes around one year after Spotify revealed that around 2 million of its free users were accessing music while blocking advertisements, putting a dent in its potential revenue. We've reached out to Spotify for comment and will update this post if we hear back.
During its fourth-quarter earnings call Wednesday, the company reported its paid subscriber base had grown to 96 million from 71 during the same quarter the previous year.
Spotify also announced this week that it was making significant headway on its podcasting ambitions by acquiring Anchor and Gimlet Media, the latter of which includes podcasts such as Reply All and Crimetown.
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